Target Audience profile- emaze

In this task I have looked into my primary, secondary and tertiary target audiences. I also used avachara to create an animation character. This task is very useful because I have a clearer idea of how to design my magazine so it attracts my target audience.

Summary of textual analysis

Summary

In this task I will be writing a summary of what I have learnt whilst completing tasks 14-19.

Completing the textual analysis blog tasks have been very beneficial for me. The analysis of front covers, contents pages and double page spread were helpful as I know what aspects are important to include in these specific areas of a magazine. The analysis of these areas helped me understand specific key terms better so when I include them in my magazine I will be more confident in their effect on the consumer.

The uses and gratifications theory tasks are very affective due to the fact that I will be applying the knowledge on the theory that I gained whilst carrying out the tasks to my front cover. These tasks were very useful because all magazines need to include the theory therefore I will know now if anything else needs to be added to my magazine to meet the demands of the uses and gratifications theory.

Double page spread heard copy analysis

In this task, I have annotated a hard copy of a magazine. I purchased a copy of Billboard magazine to annotate it.

This task has given me more of an insight of what should be included on a double page spread and it had enabled me to look at a double page spread from the readers perspective before creating my own one.

Uses and Gratifications Introduction- Go Animate

In this task I have produced a go animate video which includes information about the Uses and Gratifications theory.

https://goanimate.com/videos/0hISfXqQ2Mho?utm_source=linkshare&utm_medium=linkshare&utm_campaign=usercontent

This task has given me a clear understanding about the uses and gratifications theory and I now feel comfortable about what is meant by the theory and what is included in it and how it is applied to all aspects of media, not just magazines.

Double Page Spread Analysis x2- Prezi

In this task I have analysed two double page spreads from pop music magazines in detail. The first double page spread that I has analysed is from Billboard Magazine and the second is from a Top of the Pops Magazine. This task is very useful because I now know how to lay out a double page spread for a pop music magazine and what is important to include in it for when it comes to creating my magazine.

Front Page Analysis x2- Prezi

In this post I have analysed two front covers of pop music magazines. The first front cover that I have analysed is 'Top of the Pops' and the second front cover that I have analysed is 'Billboard'.  This task is crucial because I know what to include in my front cover in order for it to be like a pop music magazine. This task has shown me what works well on a front cover so I know what is necessary for a magazine of the pop genre.

Electropop- Sub Genre

Sub Genre

In this task, I have looked into sub genres of the pop genre. The sub genre that I have looked into is Electropop and from this, the magazine that I have decided to research further into is MixMag. Electropop is a musical genre which is a mixture of electronic music and pop music. The sub genre became popular during the 1980s and has still remained popular. Various electronic instruments such as synthesizers are used to produce the music, Electropop is characterised by a distinctive low frequency synthesiser.  

There are many different magazines which are specific just to electropop, an example of an electropop music magazine is MixMag. MixMag is a British music magazine which generally focuses on electronic dance and clubbing music. It was initially launched in 1982 and it is published monthly. 

Electropop artists are artists such as: Ladytron- who are a band that formed in 1999, The Ting Tings- an alternative pop duo who were formed in 2004, Ke$ha, Lady Gaga and The Knife. The type of people that listen to electropop music are typically Men ages 18-24. Electropop music would typically be heard in clubs, on the radio and on music applications such as spotify. 

By conducting this research into a pop sub genre, it has allowed me to find out more about the pop genre as a whole due to the fact that I now know that there are many different sub genres in the pop genre which I can base my magazine around. 

Competitor Research- Word Cloud

In this word cloud I have included the names of pop music magazines. In this word cloud I have included names of magazines that will can be found in shops and online. By making this word cloud, it will make it easier for me to remember the names of specific pop music magazines. This task will help me when creating my magazine because it will help me to decide on a name for my magazine.

Mood Board- Final Cut Pro

In this task I have created a mood board which consists of current pop music. By doing this task it will enable me to know what artists to include in my magazine as they are the most popular artists.

Genre Research- Prezi

In this prezi, I have looked into the pop music genre into more detail.

The information that I have gathered whilst carrying out this task will be very useful for me when creating my magazine because I have received good information regarding the pop genre which I will need to include when I create my magazine.

Mass VS Niche Publications - PowToon

In this PowToon I have looked at Mass and Niche publications and analysed different magazines.


 

From this task, I have learnt that the main differences between mass and niche publications are that mass publications are aimed at a large target audience which will attract a lot of different people, whereas niche publications are aimed a much smaller target audience who are only interested in that specific topic. Niche publications would be unable to reach a large range of people unlike mass.

Summary of Background/Context

From all the research that I have carried out so far I have received a lot of information regarding the music magazine industry. The background/context section will be crucial for when it comes to my next sections. I have learnt about magazines and the history of magazines, as well as this I learnt about the key concepts of magazines which I will be applying to my magazine when I start to create it and I also looked into various different genres of music such as pop, rock, hiphop, electric and many more. By having a deeper insight into the different genres, it will help me decide what genre I want my music magazine to be. In addition, I have learnt that there is not just one type of music magazines, there are magazines for all different genres of music.

For example, NME is for rock and indie music, Billboard is for the pop genre and XXL is a hip hop magazine.

I have learnt that the magazine industry is very big industry, however the income for magazine companies is decreasing due to the fact that the majority of the information can also be found on the internet. To try and resolve this problem, magazine companies have come up with solutions such as making it able for people to have online magazine subscriptions and also have special editions of magazines which can only be purchased in a physical copy rather than online.

Music Iconography mindmap- Mindomo

In this mind map, I have shown a few examples of different music genres. As well as this I have added the names and images of popular artists within the specific genres.