Audience Feedback on Treatment

In this task I have asked 4 people from my target audience about what masthead, slogan, price and tone/theme that they like the most is.

 From completing this task I have come up with decisions about what masthead, slogan, price and tone/theme are most popular in my target audiences opinion. I filmed 4 people from my target audience and I asked them what ones they prefer, I then created and edited a video on final cut pro and uploaded it to youtube.

 When deciding on masthead ideas, I came up with many different options so I asked my target audience what ones they prefer. All four of the people that I spoke to said that they like the name 'Jukebox' for my masthead the most. From these results, I have decided to use 'Jukebox' as it was most popular and the name clearly links to music as well being sophisticated and not childish. Initially I had many slogan ideas, some were good and some weren't so good.

When asking my target audience about which one they all prefer, they all said that they like 'Music all day everyday' the most. The reasons that they liked this slogan the most was because it was the most eye-catching and easy to remember which is crucial for a slogan. Due to the fact that my magazine is to be released monthly rather than weekly, my target audience were willing to pay a bit more. The majority of responses said that they would spend either £2.50 or £2.75. The reasons that they chose these prices is because they don't think it is too expensive because it will only be once a month and it is not enough to spend due to the fact that the majority of my target audience won't receive a high income.

 All four people said that they would want the magazine to have a formal tone because an informal tone would be too childish. They also said that they would want the theme of the magazine to include a mixture of everything because they want to know everything that is relevant not just one specific aspect.